Our Story

The original New Zealand Fishermen

"ahia" fire of
the Chiefs

Fire, or “ahi” has the power to destroy and also to create.

“Ahia” is a word that denotes the creative – even divine – power of fire to stimulate the new, to temper, to transform.

Maori used fire to make sea-going vessels, to make medicine, temper fish hooks and harden weapons as well as to cook food and transform it into something delicious that creates joy.

“Ahia” is a word drawn from expression “ahi a te ariki, which denotes the higher purpose of fire and means “fire of the high-born” or “fire of the gods”.

It does not take much smoking to give our range of smoked fish its delicious taste.

We hope you will agree that this small touch of the creative essence of Ahia upon fish that has been treated as a treasure, or taonga from the ocean, creates something that is simply divine.

ngati porou circle

Ngati Porou

We are seafaring people who live on the East Coast of New Zealand’s North Island, between Potikirua and Te Toka a Taiau from near Lottin Point to the mouth of the Turanganui River at Gisborne which Maori call Te Tairawhiti – “The coast where the sun shines across the water”.

more about Ngati Porou

east coast circle

East Coast

Once they visit us, people never forget our part of New Zealand’s East Coast. It is a land that rises raw-boned from the vast Pacific Ocean, whose subtropical storms form rivers that carve mountains.

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art of smoking circle

Art of Smoking

We like to smoke fish fresh, and we take special care of each and every fish from the ocean to you. Our experts know which fish species and size taste best smoked, and think of each fish as a gift.

more about Art of Smoking